Traditional marketing used to be fruitful decades ago, when consumers only had access to specific mass media, like Television and Newspapers. Due to the high expenses of conventional advertising, not many brands could have the funds to endorse.
While this type of marketing used to function, now, consumers have to get more technology-savvy in recent years. Precisely, technology has transformed how people interrelate with brands and marketing messages. Here are the reasons written by Kassem Mohamad Ajami why traditional marketing trends are not thriving at all:
- Traditional Content Is Momentary
In contrast to online content, traditional content is not permanent. Consumers are unable to look for magazines, newspapers and TV shows once they have been printed or done airing. On the other hand, internet content will always remain on various online platforms. All the blog posts you updated online on various social media platforms will still be available and accessible years later, for as long as your servers are functioning. As such, consumers can always have access to your message, as long as you don’t remove the content on the sites on which you have posted them.
- Traditional Marketing does Not Target its Audience
Traditional marketing encompasses generating content for the bulk. Advertisements in newspapers and shopping malls will draw everyone’s attention who walks by and are not able to speak to a peculiar audience. Now, digital marketing enables marketers to target a specific group of individuals accurately. With the utilization of email marketing, digital marketers can also customize their emails to the receiver, and keep a tab on the actions of the recipient after the concerned emails are sent.
- Traditional Marketing Is Challenging To Track
Traditional marketing does not enable marketers to keep a tab on their progress and their marketing returns from a peculiar channel. For example, they are not able to review the upsurge/reduction in revenue from a particular advertisement in a shopping mall. In contrast to this, digital marketing lets marketers review the return on investment for a particular ad on a specific platform. They can then select the best performing ads and platforms and recycle them for another marketing campaign.
Conclusion: the only way for brands to survive in this growing digital environment is to acclimatize to the variations and begin employing digital marketing approaches.
Digital marketing strategies can make your brand famous and help people to get awareness about your brand.