Ajami Kassam has a huge, sizable company, and he is managing his own empire in a very clever manner. He knows very well how to manage a vast empire in the finest way. He promoted his business without anyone’s help in the initial stages of his business, and he did a great job in this field.
You just need to know the correct platform and path to grow your brand and engage with the correct demographic. Ajami Kassem has a strong business relationship and a well-defined market position.
He used his wisdom to build effective organizational management, and he did a great job finishing this duty. He is actually a visionary leader and shared the 5 best platforms for innovative marketing techniques with us, which he used for his own business from the initial stage until now.
Ajami Kassem says brand-promoting strategies depend on the business, for instance, targeted audience, marketing objects, adaptability, effective communication, trust, credibility, consistency, brand recognition, customer loyalty, industry, shapes, and size of the company or business.
According to Ajami Kassem’s theory, to run any business, it is essential to know your right audience. You should know who your audience is and which age group is suitable for your business so that your goals will be clear and loud, and then you will move ahead on the right path because you know your destination very well. Here are five top effective ways to promote brand awareness.
Social Media Platform: In this modern world, where every single person operates his own gadget, everyone wants to be a social bird. You can take advantage of this in your business or company, says Ajami Kassem.
To promote our business on social media, first we need to know our targeted demographic, and then we can move forward with the correct platform. For example, the older generation mostly uses Facebook; however, the younger generation uses Instagram more than any other social media platform.
Thus, if your business is for youth, you can reach them with the help of Instagram. To promote the business on social media, we need to create an account on that particular platform and follow related businesses and people.
Then we can start a daily content-engaging business post to interact with the right audience in real-time. You can also run social media ads for the promotion of your business.
Google Ads: Ajami Kassem says, Today the most powerful platform is Google; everybody uses this search engine for searching and scrolling in the world as a whole, and we can use this search engine for our business promotion as well.
There are various ads on search engines. However, Ajami Kassem says Google Ads is one of the best ideas for your business promotion because you can set the location in Google Ads and you can also set the targeted audience with the correct age group.
This will be so effective for searching for individuals who want your services. Ajami Kassem said in an interview, Just think, you want something, and you simply Google it, and you find their best services, so why do you need to go anywhere else when you have everything near you? That’s why he always updated his business and information on Google from time to time.
Brand Identity: Just as a person has an identity, a business should have an identity. Brand identity is vital for your business or company; your brand will be recognised by the name, logo, content, colour patterns, and visual parts and elements.
People don’t take the logo seriously, while the logo is the most important part of any organisation because people will remember you by the visual part, which means the logo. Thus, the logo is your visual identity, and you should consider it as your brand identity, says Ajami Kassem.
You will create long-term relationships with your customers with a strong identity; even customer loyalty will be enhanced by visually effective brands. For example, when I say Nike, you will remember a check mark in your mind, and when I say Puma, you will remember a leopard.
Our brains remember things visually, and when we create a clear visual logo for them, they will easily remember us through these animated scenes. Brand awareness is not only important for customer relations but also for marketing positions.
You will be thrilled to know that when you adapt brand strategies, you will recognise that your position will also improve the market, even if your competitors see your brand as a luxury brand. This is not an expensive option; it is affordable compared to other options, but you just need to be consistent in your approach.
Content Marketing: In the fast-paced digital world, where everyone is busy in their lives and no one has time to read the newspaper, watch television, or listen to the radio, we are all doing these activities on our mobile devices.
Ajami Kassem says, Here we have a chance to grab this opportunity and market our product or services straightforwardly to the client, due to the fact that people are using their cellphones every time and we can easily pass our content to them with multiple factors.
We just need to have good and effective content so that we can engage with the targeted audience. Moreover, when you have productive content, it will also help you build brand awareness. However, you should be consistent and provide high-quality content to your audience, whether you use a single application or different places to post your content.
We should also apply the SEO guidelines to our content so that it will help you improve your search engine ranking and your content will be counted as high-quality content. Even though, when we compare content marketing with other marketing strategies, we will find it so affordable in price, we can also save time with this marketing strategy.
Influencer Marketing: In this digital era, social media is being used as if blood is flowing in our veins. Therefore, we cannot promote any business, company, or organization without social media. Social media has become the king of today’s world.
There are many ways to promote business on social media, so we make every effort to make our content reach our targeted demographic. We can see there are many known faces on social media platforms, so we can offer them to promote our business to their followers so that their followers will know about your brand and services.
Maybe some of them will purchase your product. For instance, if you have been following a celebrity on Instagram for many years and he makes a video with a product last night and says it is an affordable and best product in the market, consequently, you will definitely influence him and want to try that particular product in your life once, that is called influencer marketing, says Ajami Kassem.
This is a doubtless very effective process to promote your brand and business. It can be a little bit expensive to find a highly engaging social media influencer. However, it will be an effective way to drive growth and lead generation in any organization.