Marketing is the thing which is used by all the companies for making, selling and buying and mostly marketing is used for promoting the products or service which the company offers. Marketing is used for many of the purposes like for advertising the products, increasing sales, gaining more customers or for many other purposes. Some of the companies also use affiliate marketing. Let me tell you, that there are four Ps, product, place, price and promotion. Product refers to the item which the company has to sell to customers. Place refers to like, a place where the product is going to be distributed. Price refers to how much price, company is going to sell their product. The fourth P promotion is a thing in which the company used to promote their product online through social media and website or offline through the print press, newspaper or banners. Now let me tell you the 6 types of digital marketing or you can say online marketing.
- First one is SEM (search engine marketing): – search engine marketing is like a strategy which is used to make any website visible over the search engines. It’s very important to gain online customers. In this digital world search engine marketing is the fastest way they become successful or for increasing companies reach.
- SEO stands for search engine optimization, which is mainly used for making your website visible on top results over the internet. Which will become helpful for the users who are searching your website. It will help you to generate more income by gaining online customers.
- PPC or you can also say pay per click in this, whenever any of the users visit your website and do click on the ads then you will get the money in your account on per clicks, that’s why it is called PPC.
- Social media marketing: – social media marketing is a process in which your social media sites like Facebook, Instagram, Twitter and all will become strong, by doing social media your followers will increase and with these targeted ads on your social media sites will also increase. After that, you can also promote your business on your social media sites for making your business popular.
- Content marketing: – this one is a much different type of marketing. Let me tell you what content marketing is, have you seen that most of the websites of biggest companies have put a blog on the website for telling the people about their business, contact details and any other information about the business. by this whenever a customer ever visits the website, they will find an interesting and informative blog to read. It doesn’t lead to directly marketing the product to the customer, it will make your website look interesting and effective by which the customer will not leave a website within a minute. It will also help to engage the traffic of users on the website.
- Another one is an affiliate or you can say influencer marketing: – in this most of the people pay a higher amount to influencers just for promoting the products to their audience. In present time it has become more and more popular that the influencers on YouTube, Instagram, Twitter and other social media sites get paid by the biggest companies to promote their products and let me tell you it is also a very effective method of marketing the business or products.
well, these are the top 6 types of marketing which are rarely used to do marketing and believe us all 6 are very effective types of marketing, we hope you liked our blog and we also hope that you got the answer about your question, what is marketing? What are the different types of marketing?
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