Marketing has altered more in the last five years than in the last 50, and the quick development doesn’t reflect any signs of decelerating.
With the arrival of 2019, the digital marketing landscape that incorporates SEO, social media, PPC, content marketing and more is observing a dramatic change.
There may have been a time when you could’ve let go artificial intelligence or visual search as publicity stunts from the latest blockbuster science fiction movies, but that time is not present anymore. AI is now useful in every domain of digital marketing and a crucial element of most of the trends in this list.
Many new digital marketing trends and approaches are developing in the present-day high-tech, Internet-linked era, which means that businesses have to utilize them to prosper in their efforts because what functioned for you last year may not work (as well) this year.
Here are a few significant digital marketing trends in 2019 and beyond that you can no longer overlook by saying they aren’t useful.
- SEO A/B Split Testing
Marketing is all about testing, which is why SEO A/B split testing manages to avail top ranking.
Search engine optimization A/B split testing — similar to all split testing — enables you to separate the variables by augmenting traffic so you can take a targeted approach to content alterations.
Platforms like Clickflow recommend pages with unused SEO potential — a high-impression count but low click-through rate (CTR) — which can be enhanced to surge clicks and traffic.
Run the experiment for at least 15 days and Clickflow will reflect you how many more clicks you’re availing — and the revenue you’re getting when the clicks increase.
SEO A/B split testing crushes the most SEO juice out of your portal and renders you a certain vision into the variables that modify the pointer.
2. Programmatic Advertising
Programmatic advertising means employing AI to automate ad purchasing so you can target more certain audiences. Real-time bidding, for example, is a sort of programmatic ad purchasing. This automation is much more effective and rapid, which means higher conversions and lower customer attainment costs.
Chatbots will persist to be an essential element of digital marketing in 2019. This AI-based technology employees prompt messaging to chat in real-time, day or night, with your customers or site visitors. Many customers favor interacting with chatbots because they are responsive 24/7, give answers instantly, precisely evoke your whole purchasing history, and never lose patience. These virtual assistants render remarkable customer service, meeting customers’ expectations and automating repetitive jobs – which means you can pay attention to more essential work.
If you want to survive in 2019, you have to customize your marketing – and that means to customize the content, products, emails, and more.
With the obtainability of data like purchase history, consumer behavior and links clicked, as well as cultured software to execute campaigns, custom content has never been convenient.
5. Influencer Marketing
Influencer marketing is a type of word-of-mouth marketing that pays attention to utilizing main leaders to drive your brand’s message to the broader audience. Influencers can be celebrities, but generally, they are Instagram or YouTube personalities who have an enormous following who can assist spread the word about your business or product via their accounts on social media platforms.
Because influencer marketing is generally more genuine, 92% of people trust other recommendations given by consumers over the corporate endorsement.