“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose
Marketing is a quintessential aspect for every business of any industry. Social media has become a significant element of our day-to-day lives. Businesses of every size and shapes have begun making the most of available mediums. Nowadays we will try to anatomize tips on social media for small organizations. There are an array of small businesses eyeing on various social media platforms to endorse their business/services. Though, majorly these small businesses are failing or not being able to make optimal utilization of social media for their business development. There are various theories and approaches on how to efficiently use social media for well-known brands, but the topic of social media for small businesses is rarely spoken. Kassem Mohamad Ajami efficiently explains how social media can do wonders for your business.
According to my perception, nowadays, every other person holds various accounts on several social media platforms. It’s obligatory to consider platforms like- Twitter, Facebook, Instagram, and many more to endorse your business and gain a broader audience.
- 60% of small businesses endorse their business on social media. 50% pay attention to SEO (search engine optimization) and 35% utilize multichannel marketing funnel.
- 70% of small businesses think of the content approach as their primary marketing activity.
- 52% of business owners are utilizing social media as to effectually address customer engagement.
More than 20% of business owners said that they are making 50% plus profit via various social media platforms.
The primary reasons for the less audience are ambiguity on an application of social media, estimating a return on investment and encourage employees/stakeholders to decide social media. Hence it is significant to think about the elephant in the room and analyze how useful is social media is for small businesses.
Social media for small businesses is undeniably a wonderful method for developing businesses to produce lead and earn a reputation in the market. If updated on a regular basis, social media can give more results as compared to conventional mediums. Social media for small businesses renders brands an edge of control over the content that they want to publish. Also, since social media is a two-way dialogue method, it assists businesses to promptly recognize what is beneficial for them. Social media for small businesses also helps produce Word of Mouth, which is one of the best tools for developing businesses.
If you want to see your business on the heights of success, it’s mandatory to not neglect social media platforms. Doing so can take your business from drab to fab.