Marketing of a business is like watering a tree. It is extremely essential to market a business or else it will not survive. Some people believe that marketing will boost sales instantly. However, it will take some time to show its results, but the results will surely worth the wait.
In order to get fast results, people tend to make certain marketing mistakes due to which they only get failure. Kassem Mohamad Ajami quotes some of such mistakes so that you do not have to face failure.
#1 Ignoring the Internet
Due to the increasing use of e-commerce, many businesses think that promoting their work on the internet is of no use. If you are doing this, then you are surely making one of the biggest mistakes. Never ignore the power of the internet and take all the necessary measures to promote your business on different social media platforms. If you have a website, then market that as well on different platforms.
#2 Not Creating a Strategy
No matter how much money you invest, if you are not having a marketing plan, you will not get the results. Begin with the basic plan and continue to make improvements to get the right results.
#3 Targeting All the People
Another major fault is targeting everyone. In order to get the best results, it is necessary to broaden the target audience so that only the people who are genuinely interested in the business are targeted.
#4 Only Focusing on Paid Mediums
There is no denying the fact that marketing involves a big investment, but it is not always the case. People only use the methods which include money and ignore the other forms. Make sure not to repeat the mistake and make use of other methods like publicity and press conferences.