Are you searching for innovative methods to increase your marketing strategies in 2019 and beyond? Do you want to comprehend the newest techniques that give rise to notable results for others? Given below are the few marketing trends discussed by Kassem Mohamad Ajami.
- Content marketing: Many people are well aware of the fact that content is the king. Content marketing is an ever-increasing field and often daunting to keep up. Fortunately, with little work and a bit of research, you will find out strategies that will help in attracting more traffic and nurturing better relationships with your audience. This will eventually help in developing your business. Make sure to post relevant content on different pages. Don’t just rely on click-bait. In addition to this, don’t neglect social media platforms.
- Programmatic advertising: Programmatic advertising means utilizing AI to automate ad purchasing so you can target more certain audiences. Real-time bidding or auctions, for example, is a sort of programmatic ad buying. This automation is much more effective and rapid, which means higher conversions and lower customer acquisition expenses.
- Video marketing: Many times, people will be able to understand your business by watching a video. The popularity of live video is gaining with every passing day, with a large number of businesses utilizing it for interviews, product demos and “behind the scenes” glimpses of events, life in the office, how products are manufactured, etc. Video allows for a more interactive experience.
- Influencer advertising: Taking the help of influencers is a very efficient marketing tool that functions well to attract customers. It’s not necessary that influencers needs to be celebrities. Influencers can be anyone from celebrities, such as- well-known Instagram or YouTube stars or bloggers and journalists who assist in spreading the word about your brand or product via their various social media platforms, such as- Facebook, Twitter, Google+, etc.
- Visual search: Visual search can take the user experience to a whole new level. With visual search, users will be able to upload an image to begin a search and attain more certain outcomes.
- Voice search and smart speakers: The ever-increasing practice of voice search has made it essential for companies to reconsider their digital marketing strategies in 2019. Voice search undeniably plays an essential role in rendering all the meaningful information that people are looking for through audio content. Artificial Intelligence is becoming smarter and the number of flaws made by voice assistants like Alexa, Siri and Google have lessened to a great extent.